Shivangi Verma on Why Celebrity Brands Need Real Quality
From Tera Ishq Mera Fitoor star Shivangi Verma: a strong product can outlast an acting career—if quality and intention are clear.
As more celebrities step into the world of beauty, skincare and jewellery,Shivangi Verma who is known for her performance in shows like Tera Ishq Mera Fitoor and Choti Sarrdaarni and web series like Yeh Hai Sanak and Hasratein 3,believes the shift is both practical and personal.
"I think actors today understand that our careers are unpredictable,” she says. “Films and television shows can go up and down, but a strong business can give stability. Beauty and jewellery feel natural because they are connected to our everyday lifestyle.
”Pointing at the growing trend of celebrity-led luxury brands, she says the idea goes beyond glamour. “It’s not just about putting your name on a product. A good product can outlive an acting career,” she adds. “If the quality is strong and the intention is clear, the brand can stand on its own even after the spotlight fades.
”However, Shivangi is clear that fame alone cannot guarantee success. “People are smart now,” she says. “They read reviews, they compare prices, they check ingredients. Fame alone is not enough to build a brand. If the product is not good, no amount of marketing can save it."
According to her, credibility plays a huge role. “The audience should feel that the celebrity genuinely uses and believes in the product,” she adds. “If it looks forced or fake, people can immediately sense it.”
Talking about premium pricing, she shares a balanced view. “In the beginning, maybe fans buy because of the celebrity name,” she says. “But they will only come back if the product feels worth the price. Luxury should feel worth it, not just expensive.”
She also acknowledges the challenge of accessibility. “High prices can limit reach,” she adds thoughtfully. “Brands can introduce smaller or entry-level products so more people can experience them, while still keeping exclusive items for their luxury image.”
For Shivangi, the formula is simple: “Quality first, honesty always — that’s what makes a brand survive beyond the hype,” she concludes.
